
Simon Bloch
Founder | Coach
I was a big baby, and I grew into an even bigger kid. I loved the ball from an early age, and football quickly became my whole world.
Growing up in Copenhagen, Denmark, with my mum and grandad close by, I had a great upbringing and a big dream: to become a professional footballer.
As a young adult, I played semi-professional football in Denmark while working in a kindergarden, which was always funny, considering I’m 210cm (6’11”).
They always looked up to me.
In 2017, I moved to the UK to chase my football dream.
That year was full of opportunity and setbacks, including injuries, but I spent time at clubs such as West Ham (training with the First Team and U23s for six months), Accrington Stanley (League Two), and Whitehawk (Non-League).
Toward the end of 2017, I returned to Denmark with an opportunity to play back home.
That plan didn’t quite work out.
Instead, I helped a friend run his ice cream company and co-founded a football club in Copenhagen with a group of friends.
Then, at the end of 2018, I received a call from the Goalkeeping Coach at West Ham, asking if I’d come back to England to play for Dulwich Hamlet (Non-League). Once again, I packed my bags and went on another adventure.
After half a season in London, my agent wasn’t able to secure me a new club.
Around the same time, I started dating an incredible woman.
I had a decision to make:
Return to Denmark, or try something new and see where life, & this relationship could go....


I had a decision to make:
Return to Denmark, or try something new and see where life, & this relationship could go....
I knew one thing for sure:
I loved training and fitness. So I decided to study to become a Personal Trainer.
I thought, I’m all in on her, I love this industry, let’s give this a real chance.
Fast forward seven years…
I’m now engaged to Chenoa, we have a small dog called Eddie, and I’ve been a Personal Trainer full-time for around four years (part-time for two before that).
I’ve started my own company, built meaningful relationships & partnerships along the way.
Product Manager
I love what I do.
I get to spend my days with incredible people, learning from them & about them, coaching them, challenging & pushing them, having great conversations, and plenty of laughs.
Even on the days I’m up at 5am,
I feel incredibly grateful and truly blessed.
That was quickly about me, how I went from small to large, from Denmark to England. From a guy with a dream, to live in another dream, better than the first one.
Also,
I'm punching, no need to mentioned that again!
Feel free to reach out for any enquiry:


Chenoa Finlayson-Pugh
Managing Director
Chenoa was born in London and spent the first few years of her life in the Bahamas before moving back to the UK.
She also spent many summers in the French countryside, which shaped her love for travel from an early age.
At 17, she left college to pursue an apprenticeship at a television production company.
Chenoa was born in London and spent the first few years of her life in the Bahamas before moving back to the UK.
She also spent many summers in the French countryside, which shaped her love for travel from an early age.
At 17, she left college to pursue an apprenticeship at a television production company.


With Simon running the day-to-day operations of Beyond The Bloch, I focus on developing the brand, driving growth, and bringing even more value to our clients and partners.
Wellness and longevity are passions of mine, so it’s incredibly exciting to work alongside Simon and all our clients, helping them become healthier, stronger, more confident, prevent injuries, and enjoy the process along the way.
If you have any ideas or thoughts, please don’t hesitate to reach out, great partnerships could be just around the corner.